The Company

US Eye is a management service organization that collaborates with eye care practices, offering a comprehensive range of services dedicated to vision and eye health. Its partnerships span multiple clinics along the East Coast of the United States. EverPass Health, a patient engagement platform, is currently available in 30 locations affiliated with US Eye.

The Challenge

Previously, US Eye had multiple traditional digital signage solutions across various locations, resulting in numerous dashboards for the US Eye team to manage.

The lack of centralization and sophistication made it difficult for the team to effectively manage and consolidate vendors. US Eye sought a solution that would optimize cost effectiveness, provide a centralized system for all locations, and offer user-friendly software for easy installation and ongoing management.

The EverPass Approach

EverPass provides a centralized on-premise marketing solution allowing the organization to overcome their challenges, improve their operations significantly, and increase patient engagement. The platform provides a consolidated, cloud-based dashboard, allowing the US Eye marketing team to manage all locations’ content remotely. The “plug and play” devices, along with advanced device reporting in the EverPass Manager, simplified the installation process for all locations. EverPass’s advanced playlisting feature has enabled US Eye to display unique and tailored content specific to each brand and regional location, enhancing patient engagement and experience.

The Results

The partnership between US Eye and EverPass has resulted in many benefits & positive impacts:

Centralized Control
EverPass provided a centralized system, allowing the marketing team to remotely manage content across all locations. This streamlined operations and reduced the need for multiple dashboards, saving time, effort and money.

Real-time Troubleshooting
The EverPass Manager enabled US Eye to monitor device health and resolve issues remotely in real-time. This feature ensured that all devices were up and running properly, minimizing downtime and maximizing efficiency.

Tailored Content and Playlists
The EverPass playlist feature allowed US Eye to schedule tailored content suitable for various waiting areas across each location. This functionality enables unique playlist creation for different locations, while maintaining a unified message. This customization enhanced the patient experience and catered to each location’s diverse preferences.

Enhanced Patient Engagement
EverPass’s ad-free entertainment channels and local content increased patient engagement and encouraged positive patient reviews. The platform accommodated both tech-savvy and non-tech-savvy patients, ensuring a seamless and enjoyable waiting room experience.

Employee Relief Fund
EverPass’s QR Campaigns were utilized to promote and raise funds for the US Eye Employee Relief Fund. Through the campaigns, nearly $300,000 was raised to assist employees impacted by Hurricane Ian, showcasing the platform’s versatility beyond digital signage. EverPass’s data and analytics capabilities made it possible to track and measure the success of this campaign effectively providing valuable insights.

Premium Music
US Eye implemented EverPass’s Premium Music in several locations, leading to significant improvements in patient engagement and overall ambiance. The freedom to choose specific stations for different audiences enhanced the waiting room experience and improved patient privacy.

EverPass successfully addressed challenges and pain points associated with previous digital signage solutions, while achieving their objectives of streamlining operations, reducing costs, and improving patient experience.

The EverPass solution has alleviated a standardization challenge by allowing locations to “plug and play” – everything is taken care of, with content managed remotely by our marketing team. Each location can contribute to their screens by submitting requests to highlight location specific events and celebrations, or by customizing their entertainment to fit their needs and clientele. The solution is a great addition to our package when welcoming a new practice to US Eye.

Haley Guenther
Senior Digital Marketing Manager, US Eye