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Fans are showing up for women’s sports—make sure your venue is ready.

Fans are showing up for women’s sports—make sure your venue is ready.
Get started with EverPass today.

The growth in women’s sports is undeniable. With leagues like the WNBA and NWSL reaching record viewing numbers, player salaries increasing, and the cultural conversation shifting toward women’s sports moments, it’s important for bars and restaurants to meet the demand with women’s sports on their TVs.

According to a recent Nielsen report, fans watched 46 billion minutes of women’s sports in 2025. WNBA viewership was up 16% year over year and the NWSL continues to grow with a 61% increase in viewership from 2024 to 2025. Across the country, dedicated women’s sports bars are popping up and generating profits in their first year of business. Globally, women’s sports are expected to generate over $3 billion this year.

This is not just a cultural investment, but a business one.

That is where EverPass comes in. EverPass is the solution built for businesses to schedule, stream and promote sports content in their venue. For WNBA diehards, NWSL super fans, and college sport fanatics showing up week after week for their team, EverPass makes it easy to stream the women’s sports that customers are looking for in commercial venues.

With the base package EverPass Core, bars and restaurants can access up to 75 NWSL matches through Prime Video and Victory+ as well as 30 WNBA games available to stream from Prime Video. Joining the likes of Premier League and NBA matchups, the premium package Peacock Sports Pass offers 15 WNBA regular season games and select playoff coverage.

Bars and restaurants that embrace this shift now have an opportunity to stand out and capture a growing, highly engaged audience. By consistently featuring women’s sports, operators can create new appointment viewing moments, attract diverse fan bases, and drive incremental traffic on nights that may otherwise be slower. With EverPass, it’s simple to turn this momentum into a competitive advantage – bringing in more fans, increasing time spent in venue, and ultimately growing revenue.

What’s On EverPass

EverPass Core

  • 25 national NWSL matches through Victory+,
  • 32 regional NWSL matches through Victory+
  • 31 WNBA games from Prime Video

Peacock Sports Pass

  • 15 regular season WNBA games, plus playoff coverage
  • 115 Gainbridge Super League matches
  • Women’s college basketball from Big Ten and Big East conferences

ESPN+ for Business

  • Women’s college basketball from Big 12, American and SEC conferences
  • Women’s college softball
  • Women’s college soccer
  • Women’s college volleyball
  • Women’s college hockey

Content inclusions subject to change.

For new and returning fans of women’s sports, EverPass makes it easy to stream the moments that matter.

Learn more about EverPass in your venue today.

Sources
Nielsen. “46 Billion Minutes of Women’s Sports Were Consumed in 2025.” March 2026.
Deloitte. “Women’s Elite Sports Revenues Set to Grow Significantly in 2026.” April 2026.
Sportico. “The Sports Bra Bar & Restaurant Franchise Plans Expansion.” June 2025.