Whether for work or pleasure, we live in a world of frequent traveling. And since half of every season is an “away game”, out-of-home venues are the next best thing to being at the arena for many fans. So making your establishments feel like home is a great way to drive business, and keep fans cheering.

Make it passionate

Show your customers they’re not the only ones crazy about the home team. Consider naming drinks or dishes after well-known plays or sports references. Use jersey numbers for menu items during big games, or consider incorporating team stats on disposable menus. This attention to detail caters to the hardcore fan’s love for the game, and turns your establishment into the place to be. What hard core fan wouldn’t want to hang out with others who share their passion. 

Make it theirs

Setting aside dedicated spaces (think: party rooms and patios) for private events caters directly to sports enthusiasts looking to celebrate special occasions. These “venues within a venue” are great to celebrate birthdays, Father’s Day, graduation, or any special event. Sports fans will jump at the chance to host their event in a place that resonates with their sporting passion. This means a big fun time for them, and additional revenue for your business.

Make it Local

To really reach fans, show them your care about the community on a deeper level. Sponsoring local sports teams, whether it’s an adult softball team or a children’s baseball league, not only showcases your commitment to the local area but also serves as effective, heartfelt advertising. It builds a sense of loyalty among team members and their families, who are likely to choose your business for post-game celebrations or commiserations, further driving traffic to your business.

In essence, embracing sports fandom not only enhances your appeal but also fosters a sense of community and loyalty among customers, proving to be a win-win strategy for business growth.