About Us | EverPass Media

Welcome to EverPass

A new approach to sports
entertainment for businesses

Building the future of commercial sports entertainment

EverPass delivers superior content and a laser focus on commercial distribution. We're focused on:

Better, smarter product options
An ever-growing content library
Scalable, innovative technology
Purpose-built solutions for the commercial market

Game-changing expertise

A seasoned team with deep roots in sports, media, and technology

Alex Kaplan CEO

Alex Kaplan CEO Alex Kaplan is the CEO of EverPass Media with 20+ years of experience fueling growth and innovation for companies operating at the intersection of sports, media & technology. Alex has worked at leading companies across the industry including Discovery (President & GM of golf division), NBA (SVP, Global Media Distribution) and 10 years with DIRECTV/AT&T overseeing revenue and entertainment. As a respected leader and visionary, Alex received SBJ’s and Multichannel News’ “Forty Under 40” awards.

Stephen Tucker Chief Financial Officer

Stephen Tucker Chief Financial Officer Stephen Tucker is Chief Financial Officer and leads all financial operations, overseeing day to day accounting, budgeting and capital allocation. Stephen has over 30 years of financial experience working across the technology, software, sports and media industries, having held senior-level positions at DIRECTV Sports Networks, AT&T and DIRECTV.

Viviana Betancourt Vasquez General Counsel

Viviana Betancourt Vasquez General Counsel Viviana Betancourt Vasquez is the General Counsel and leads all legal affairs, advises and provides guidance to Everpass’ leadership team on a wide range of legal matters. Viviana brings strong expertise in content distribution and acquisition. Previously she advised WWE, AMC Networks and Major League Baseball on domestic and international content distribution, acquisition and licensing matters, in addition to earlier work supporting the DIRECTV (Latin America and U.S.) and AT&T content teams.

Bryan Icenhower Chief Marketing Officer

Bryan Icenhower Chief Marketing Officer Bryan Icenhower is the Chief Marketing Officer of EverPass Media. With a dynamic career spanning over 30 years, Bryan has expertly navigated the complex intersections of brand, property, and agency sectors with roles at industry giants such as Adidas, Coke, SFX / Live Nation, IMG, and Endeavor. Bryan founded his own marketing agency in 2007, which quickly evolved from a startup into a leading sports marketing agency. His leadership not only drove the company's growth but also led to its acquisition by Endeavor in 2017. Following the acquisition, Bryan played a crucial role in leading several key business verticals before leaving to help start EverPass, where he now spearheads marketing initiatives.

Adam Hirsen Chief Product Officer

Adam Hirsen Chief Product Officer Adam Hirsen is Chief Product Officer at EverPass Media, overseeing the company's proprietary technology platform as well as its product, engineering, and design teams. Adam was the Co-Founder and CEO of UPshow, a streaming entertainment and marketing platform for TVs inside retail venues, acquired by EverPass Media in 2024. Before founding UPshow, Adam worked with Chicago-based private equity firm Sterling Partners, focusing on investments and growth strategies in business services and technology.

Matt Gibbs Chief Customer Officer

Matt Gibbs Chief Customer Officer Matt Gibbs is Chief Customer Officer at EverPass Media, bringing over 20 years of experience driving digital transformation for leading brands. Matt co-founded UPshow, a streaming entertainment and marketing platform for TVs inside retail venues, acquired by EverPass Media in 2024. Previously, he led Playboy's social media growth, building and monetizing one of the largest audiences in publishing. Earlier, he launched social media campaigns for global brands like Taco Bell, HP, and Purina, blending creativity, technology, and strategy.

Nick Clessuras Chief Sales Officer

Nick Clessuras Chief Sales Officer Nick Clessuras is Chief Sales Officer at EverPass Media, bringing over 25 years of experience driving growth in the wireless, media, and technology industries. He spent 12 years at DIRECTV during its significant growth period and most recently led sales efforts at SONIFI Solutions for 11 years before joining EverPass in September 2024. 

Chelsea Lange-Swanson VP of People

Chelsea Lange-Swanson VP of People Chelsea is the Vice President of People at EverPass Media, bringing nearly 20 years of talent acquisition, retention, and organizational strategy expertise. A proven leader in scaling successful startups and aligning People Ops with business objectives, Chelsea has implemented impactful performance and engagement initiatives. She joined EverPass through its acquisition of UPshow, where she spent six years building, leading, and expanding the People Operations function, driving growth, and fostering a people-first culture of excellence.

Tabaré Caorsi Chief Technology Officer

Tabaré Caorsi Chief Technology Officer Tabaré Caorsi is CTO at EverPass and brings over 20 years of experience in product and technology leadership. In his previous roles, he has overseen the development of EverPass’ technology infrastructure and the growth of its engineering organization to achieve strategic objectives. A forward-thinking leader, Tabaré has been passionate about innovation, diving into web-based technologies even before smartphones and social media were a thing.