The 2026 NFL schedule has officially been released, and for bars and restaurants across the country, that means football season planning starts now.
Throughout the season, NFL games are some of the biggest traffic drivers of the year for bars and restaurants. Fans are already circling rivalry matchups, can’t-miss Sunday afternoon games, and key divisional battles, while operators are preparing for packed crowds, longer stays, and the return of football season energy that fills seats week after week.
This year’s schedule release also highlights the continued evolution of sports distribution.
With 22* NFL games across Prime Video, Netflix, and Peacock Sports Pass this season, the industry-wide shift toward streaming for premium live sports continues. As fans follow games across more platforms, bars and restaurants need solutions built for the way sports are delivered today.
That’s where EverPass comes in.
As the exclusive home of NFL Sunday Ticket for businesses, EverPass gives commercial establishments a simple, authorized way to stream every out-of-market Sunday afternoon game in one purpose-built platform designed specifically for bars, restaurants, hotels, sportsbooks, and other commercial venues. EverPass also provides access to more digital-only NFL games, including Prime Video’s Thursday Night Football and Peacock’s week 17 holiday exclusive.
Football season drives business
For bars and restaurants, football is more than entertainment. It’s one of the biggest traffic drivers of the year.
From Week 1, NFL games bring fans together week after week, filling seats, increasing dwell time, and creating opportunities for operators to drive food and beverage sales during some of the busiest sports windows on the calendar.
With more premium games distributed through streaming services than ever before, operators need confidence that they can reliably access the games customers expect to see.
The shift to streaming is here
Streaming is no longer the future of sports distribution. It’s the present.
As more premium sports rights move to streaming across the industry, bars and restaurants need solutions built for where the market is going, not where it has been. EverPass is not driving that shift, but is helping businesses adapt to it with an authorized, purpose-built solution designed specifically for commercial environments.
EverPass is enabling that transition with a commercial-grade platform built for bars, restaurants, and other out-of-home venues. This is not a new or untested model. EverPass is already operating successfully in live, multi-screen commercial environments today, including in many of the country’s largest chains and venues.
For operators, that means:
- Reliable streaming designed for commercial environments
- Access to premium live sports in one platform
- A solution purpose-built for multi-screen venues
- The ability to keep fans engaged throughout the season
NFL Sunday Ticket for business is available now
With the schedule officially out, now is the time for bars and restaurants to prepare for the season ahead.
NFL Sunday Ticket is now on sale with a special early bird offer** available through June 30, 2026 giving businesses the opportunity to secure NFL Sunday Ticket for business ahead of kickoff.
Whether you’re planning for packed Sunday crowds, building promotional calendars, or preparing your venue for another football season, getting set up early helps ensure you’re ready for Week 1.
Get ready for kickoff with EverPass
From opening kickoff through the regular season, football creates some of the most important moments of the year for bars and restaurants.
As the exclusive home of NFL Sunday Ticket for business, EverPass is helping commercial venues deliver the games fans want, wherever the NFL schedule takes them this season.
Learn More About NFL Sunday Ticket for Business
*Commercial distribution
**Exclusions apply, see offer terms for full details